​HI, I'M BETH VANDERKOLK


​I drive innovation in customer care by guiding teams to use data-driven insights and cutting-edge tools. My focus is on building strong customer relationships and fostering a sense of community.

I translate user feedback and competitive intelligence into action, empowering teams to achieve key business objectives. My leadership fosters cross-functional collaboration and a customer-centric culture that prioritizes strong relationships and sustainable growth.

I've been working remotely and managing fully distributed teams since 2014.
MY WORK
Community focus spans:
  • Product Adoption: Help customers discover product features to encourage ongoing adoption and usage.

  • Community Management: Engage with our community by amplifying and celebrating their voices.

  • Customer Support: Work with vendors to ensure customers receive troubleshooting and escalation support to quickly resolve customer issues.

  • Containment: Work with vendors to resolve customer issues within channels thereby reducing contacts to 1:1 support.

  • User Voice: Connect internal teams with customer insights to foster a customer-centric approach to product development.
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  • Content Creation: Craft helpful forum content to proactively educate users and minimize support contacts.

MY EXPERIENCE
2022 - present, Google, Remote
I lead a team of 6 that cultivates and manages 54 Community forums in support of specific product and service offerings. The teams work across 13 supported languages: EN, ES, FR, IT, DE, SD, NL, NO, JP, ZH, KR, PT, PL
Our vision is to assist, inspire, and inform customers and partners through exceptional, meaningful 1:M experiences!
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​2021 - 2022, Mural, Remote
As Director of Community, I led a team that focused on launching, building, and growing the Mural Community forum, creating community program strategy, measuring the success of the Community, and more.




2020 - 2020, GitLab, Remote
At GitLab, I led and developed a remote and globally distributed team of 5 engaged Community Advocates. I defined and executed the strategy with which all GitLab team members can actively engage with the wider social community across 15+ platforms as the company scales. 
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2014 - 2020, InVision App, Remote
My work played a critical role in educating and supporting customers and harnessing the power of community at InVision as the fully distributed company grew and raised a total of $235.2M in funding over 7 rounds. 
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2008 - 2014, VRBO, Austin, TX
Launched 5 global Help Centers and relaunched existing customer Community forum with new design. 



Connect with me on LinkedIn.
Authentic Leadership panel at the Within Retreat for women leaders in design
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