​HI, I'M BETH VANDERKOLK



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I'm an impact-driven community and social media professional, passionate about leveraging AI and cutting-edge tools to enhance customer care. My expertise lies in distilling user feedback to drive product adoption and deflect high-cost support. I excel at amplifying user voices and collaborating with internal teams to cultivate a customer-centric approach. Through proactive content creation and strategic community engagement, I aim to create thriving user ecosystems.
MY WORK
Community & Social focus spans:
  • Product Adoption: Help customers discover product features to encourage ongoing adoption and usage.

  • Community Management: Engage with our community by amplifying and celebrating their voices.

  • Customer Support: Work with vendors to ensure customers receive troubleshooting and escalation support to quickly resolve customer issues.

  • Containment: Work with vendors to resolve customer issues within channels thereby reducing contacts to 1:1 support.

  • User Voice: Connect internal teams with customer insights to foster a customer-centric approach to product development.
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  • Content Creation: Craft helpful forum content to proactively educate users and minimize support contacts.

MY EXPERIENCE

2022 - present, Google, Remote
Social & Community Product Support Manager​ for Android Business Communications and Play Books Partners
Formerly: 
Manager, gUP Platforms & Devices Community 


2021 - 2022, Mural, Remote
As Director of Community, I led a team that focused on launching, building, and growing the Mural Community forum, creating community program strategy, measuring the success of the Community, and more.




2020 - 2020, GitLab, Remote
At GitLab, I led and developed a remote and globally distributed team of 5 engaged Community Advocates. I defined and executed the strategy with which all GitLab team members can actively engage with the wider social community across 15+ platforms as the company scales. 
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2014 - 2020, InVision App, Remote
My work played a critical role in educating and supporting customers and harnessing the power of community at InVision as the fully distributed company grew and raised a total of $235.2M in funding over 7 rounds. 
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2008 - 2014, VRBO, Austin, TX
Launched 5 global Help Centers and relaunched existing customer Community forum with new design. 



Connect with me on LinkedIn.
Authentic Leadership panel at the Within Retreat for women leaders in design
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