​BETH VANDERKOLK
I'm a strategic leader who empowers teams to leverage customer insights and implement innovative strategies, tools, and processes to continually deliver exceptional community customer care.

My focus on synthesizing user feedback and competitive intelligence informs strategic initiatives and empowers teams to achieve key business objectives. I foster cross-functional collaboration and ensure customer concerns are prioritized, cultivating a customer-centric culture that fosters strong relationships and drives sustainable growth.

I've been working remotely and managing fully distributed teams since 2014.
MY WORK
Community focus spans:
  • Product Adoption: Help customers discover product features to encourage ongoing adoption and usage.

  • Community Management: Engage with our community by amplifying and celebrating their voices.

  • Customer Support: Work with vendors to ensure customers receive troubleshooting and escalation support to quickly resolve customer issues.

  • Containment: Work with vendors to resolve customer issues within channels thereby reducing contacts to 1:1 support.

  • User Voice: Connect internal teams with customer insights to foster a customer-centric approach to product development.
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  • Content Creation: Craft helpful forum content to proactively educate users and minimize support contacts.

MY EXPERIENCE
2022 - present, Google, Remote
I lead a team of 6 that cultivates and manages 54 Community forums in support of specific product and service offerings. The teams work across 13 supported languages: EN, ES, FR, IT, DE, SD, NL, NO, JP, ZH, KR, PT, PL
Our vision is to assist, inspire, and inform customers and partners through exceptional, meaningful 1:M experiences!
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​2021 - 2022, Mural, Remote
As Director of Community, I led a team that focused on launching, building, and growing the Mural Community forum, creating community program strategy, measuring the success of the Community, and more.




2020 - 2020, GitLab, Remote
At GitLab, I led and developed a remote and globally distributed team of 5 engaged Community Advocates. I defined and executed the strategy with which all GitLab team members can actively engage with the wider social community across 15+ platforms as the company scales. 
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2014 - 2020, InVision App, Remote
My work played a critical role in educating and supporting customers and harnessing the power of community at InVision as the fully distributed company grew and raised a total of $235.2M in funding over 7 rounds. 
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2008 - 2014, VRBO, Austin, TX
Launched 5 global Help Centers and relaunched existing customer Community forum with new design. 



Connect with me on LinkedIn.
Authentic Leadership panel at the Within Retreat for women leaders in design
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